You’re engaged. Congratulations!
Your nonprofit is engaged in diligently engaging your supporters. Congratulations! Or are you? Not all ACTIONS qualify as engagement. For example, these actions are NOT engagement: - Receiving an...
View ArticleBecause You Care and THEY Need to Know You Care
You care about the people who support your nonprofit. And they need to know it. They need to hear this message often. Your donors, members, volunteers, advocates, etc. need to be continually reassured...
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Donor Cultivation and Natural Disasters [infographic]
Not every nonprofit has a mission to help people after a natural (or man-made) disaster. The Red Cross immediately comes to mind but they’re certainly not the only one. Yet whether you do or don’t have...
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Nonprofit Loyalty Program
Have you noticed how many of the major (and minor) consumer brands have rolled out new loyalty programs of late? Within the last 18 months or so they’ve either overhauled their loyalty program, or...
View ArticleWelcome. Thank you. So glad you’ve joined us…
Your fall, holiday, and end-of-year campaigns are underway. You’ve carefully integrated your direct mail with email, telemarketing, your website, social media, press releases, and possibly mobile....
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A penny saved could be two dollars lost
I’ve written about it before: The importance of exceeding your donors’ and members’ expectations; of giving them exceptional service … and an exceptional experience with your nonprofit. Yesterday...
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When Good Service Whispers, People Listen
Donors and members respond to exceptional service ... even gentle whispers of kindness Try to recall that TV commercial years back with the core message of, “When E.F. Hutton talks; people listen.”...
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Maximize Facebook ROI
The ultimate goal of all your nonprofit marketing is to raise money. And that money makes it possible for you to do great work helping people through charitable acts, or through your association....
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Data fades. Just like fireworks in the sky.
Why does a copywriter have “data” as the topic of her blog post? Because quality data . . . diverse, accurate information on donors and members . . . is information that allows me to write stronger...
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Avoid Lapsed Donors
Hmmm. What does that headline mean? It means doing whatever you can to retain the donors you gain through acquisition marketing. It means doing whatever you can to prevent them from lapsing in the...
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